Humans are judgey folk (not you, the other ones)

They form an impression of your business within seconds of reading your copy (11 to be precise).

It’s like going to a party full of curious spectators with low attention spans. 

You don’t want your brand to sit silently in a corner sipping tea. 

You want it to turn all the small talk into hilarious banter & ugly belly laughs that make everyone *almost* spill their drink.

But figuring out how to do it feels harder than getting through tax season without an existential crisis.

Relax friend….you have “the woman with a plan” (Ocean’s Eleven, anyone?)

Let me introduce myself.

I’m Isha (pronounced as e-sha) - messaging strategist, creative copywriter, and marketing geek.

Well, you’ve clicked on the ‘About’ page, so here’s the part where I tell you everything about me (minus all the embarrassing details like how I once waved back at someone who wasn’t waving at me)

I live and swear by a few rules:

- Never stop learning

- Trust your gut

- Wake up early (even if you have to peel yourself off the sheets)

- ALWAYS see the glass half-full

- Lead with empathy, end with humor

- Eat dessert first—life’s too short to wait 

Alright, lean in a little closer… I’ve got some juicy details to share

I call my alter ego Lady Sassypants and she’s fierce (don’t pretend you don’t have one).

Keanu Reeves is my spirit animal, Selling Sunset is my guilty pleasure, and Schitt’s Creek is basically therapy. When I dance at a party, I go full-on Phoebe Buffay —wild moves only.

Crazy fact: In my past life I was a software test engineer (who saw that coming?)

“Hire her! Full stop.

If you have sparks in your head, let Isha help you put them into words that invite others to feel the sparks too.

Isha takes in and observes the details of one’s business and builds it from there. I felt seen, appreciated and supported and this gave me the feeling: yes, my business is worth being cared for, especially with meaningful words that highlight what I do.

The beautifully crafted copy, highlights all the magic I try to put into my work and the experience for my customer. Her words further urge clients to engage and finally book, because they really don’t have an option anymore to not to.

- Maggy, Vienna Picnics

I’m allergic to marketing that’s fear-based, cookie-cutter, and boring.

And I’m *pretty* sure you hate those things too and you want better.

It’s like….you know who your target audience is, you have an offer that can knock people’s socks off and you have all the brilliant ideas in your head.

The only problem is putting those ideas to paper. 

What you really want is for your copy to skip the passable chitchat.

You want it to feel like those 2 AM heart-to-heart convos, where everyone’s too tired to overthink and things get hilariously honest & interesting.

It has to feel a lot less like small talk and a lotttttt more like deep ‘‘here’s how I can TRULY help you’’ talk.

This is the part where I’d tell you to hire me. But we’re adults and we don’t like being “told”. 

So let me put it this way……….

Having me in your corner means you get an expert who understands consumer psychology, knows how to make your brand personality pop, and can inspire your audience to take the desired action (click, buy, or sign up). 

Long story short…….

I’d love to be your brand’s creative copywriter .

CURRENTLY

WATCHING:

Hidden love

READING: 

Rich people problems

CRAVING: 

Pancake

LISTENING: 

I like it like that

DRINKING: 

Coconut water

THIS OR THAT

(QUICK HIT ROUND)

Romcom

Fries

City

Sneakers

Summer

Mountains

Action

Taco

Country

Heels

Winter

Beach

Okay, I think we’re onto something here.

You’ve made it to the end, which either means you’ve got some serious interest or are just curious. Either way, it’s a sign!

We’ll keep things simple, real, and make sure everything feels like a *chef’s kiss*. Plus, it’ll be fun seeing your vision come together, exactly how you imagined.